Indonesia's coffee consumption nearly doubled in a decade

If you run a cafe and wonder whether the coffee habit is just a passing trend, the data says otherwise.

According to AEKI, summarising figures from Indonesia's statistics agency (BPS), coffee consumption per capita rose from around 1.0 kg per year in 2013 to 1.8 kg in 2023. Nearly double in a single decade, and the climb has been steady.

The same pattern shows up in other markets. In Australia, Seven Miles' 2025 research found 73% of people buy cafe coffee at least once a week, a figure that held firm despite cost-of-living pressure. The coffee habit is sticky.

What it means for your cafe

Your regulars are not an accident. They are a rising tide. The job is not to chase new faces endlessly, but to make sure the people who already show up have a reason to come back next week.

Start small: know your most frequent customers, remember their usual order, keep the cup consistent every time. The base of a cafe's revenue sits with them, not with the occasional walk-in.